Proteins make up two-thirds of body solids and are used to build and repair every cell and tissue in the body. Furthermore, all detoxification pathways are protein dependent. Proteins are needed to make the digestive and metabolic enzymes (substances which catalyze every reaction in the body and are absolutely necessary for life).

Protein also has a major role in blood clotting, proper fluid balance, in blood sugar regulation and hormone production. Although Americans get more than enough protein in their diet, they often consume incomplete proteins (meaning that they don’t contain all the essential amino acids) and this puts them at risk for developing deficiencies of particular amino acids.

You may ask, which then is a good protein source to consume? Unlike Cow’s milk, Whey protein more resembles the native protein ratios found in human milk, which is 70-80% whey protein. Furthermore, high quality whey protein has the highest biological value of any protein, including egg, casein, milk beef or soy (meaning that it is most absorbed and utilized). Whey is a complete protein, meaning it contains ALL the essential and non-essential amino acids. Whey is also an excellent source of branched chain amino acids (BCAA’s) which play a role in energy metabolism and muscular function.

Every serving of 7 Essentials has pre-digestive Protein in it.  This means your body does not have to digest the protein, therefore it is directly absorbed into the body. 

THE NEW 'POWER FRUITS' AND 'APPLE/CINNAMON' FLAVORS NOW HAVE RICE PROTEIN, THEREFORE THEY ARE COMPLETELY VEGAN-FRIENDLY PRODUCTS.